What is SEO?

SEO stands for search engine optimisation, which is the process of improving your website’s visibility and relevance for search engines like Google, Bing, and others. SEO helps you attract more organic traffic to your website, which means visitors who come from natural or unpaid search results.

But why is SEO important for your website? How does SEO work and what are the best practices and tips to follow? In this blog post, I will answer these questions and more. We will explain what SEO is, how it can help you rank higher on Google and other search engines, and what are the main aspects that you need to consider and work on.

 

Why is SEO important?

SEO is important for many reasons. Here are some of the main benefits of SEO for your website:

• SEO helps you reach more potential customers who are looking for your products or services online. According to Statista, there are over 5.19 billion internet users worldwide as of July 2023.  That’s a huge market that you can tap into with SEO.
• SEO helps you build trust and credibility with your audience. Website on the first page of Google or other search engines is perceived as more authoritative and trustworthy than those on lower pages. This can increase your brand awareness and reputation among users.
• SEO helps you increase your conversions and sales. Finding your website through organic search shows that users are more likely to be interested in what you offer and ready to buy or take action. This can improve your conversion rate and revenue.
• SEO helps you gain a competitive edge over your rivals. If your website ranks higher than your competitors’ websites for relevant keywords, you can capture more market share and customers. This can give you a sustainable advantage in your industry.
• SEO helps you save money and resources. Unlike paid advertising, SEO does not require you to pay for each click or impression on your website. Once you rank well on search engines, you can enjoy free and consistent traffic for a long time. This can reduce your marketing costs and increase your return on investment.

 

How does SEO work?

To understand how it works, you need to know how search engines work. Search engines have three main functions: crawling, indexing, and ranking.

Crawling

Crawling is the process of discovering new or updated web pages on the internet. Search engines use automated programs called crawlers or spiders to scan the web and follow links from one page to another. Crawlers collect information about each page they visit, such as the content, the URL, the title tag, the meta description, the images, the videos, and more.

 

Indexing

Indexing is the process of storing and organizing the information collected by crawlers in a huge database called the index. The index is like a giant library that contains billions of web pages and their details. Search engines use the index to retrieve and display relevant web pages for each search query they receive from users.

 

Ranking

Ranking is the process of ordering and displaying the web pages from the index according to their relevance and quality for each search query. Search engines use complex algorithms to evaluate each web page based on hundreds of factors, such as keywords, content quality, user experience, site speed, backlinks, social signals, and more. The web pages that match the user’s intent and provide the best value are ranked higher than those that don’t.

 

There you go! SEO is a powerful way to grow your online presence and reach more customers. By following these four steps, you can start improving your website’s visibility and relevance for search engines like Google and Bing.

If you need any help with SEO or want to learn more about it, feel free to contact us at PickAGeek. We have a team of experts who can help you achieve your goals.

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