The Ultimate Guide to Instagram Image Specs

Instagram’s visual playground has room for all image types – horizontal, vertical, and the classic square. To ensure your content shines, follow these guidelines for optimal image sizes across your Instagram profile:

1. Instagram Profile Picture

Size: 320 x 320 pixels
Profile photos are displayed as circles at 110 x 100 pixels.
Tip: Center your focus elements to avoid cropping in the circular display.

2. Instagram Post Sizes (Feed Photos)

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Supported Aspect Ratios: 1.91:1 to 4:5
Recommended Image Size: Width of 1080 pixels, height ranging from 566 to 1350 pixels
Tip: Opt for 1080 pixels wide for optimal results.

3. Instagram Photo Thumbnails

Display Size: 161 x 161 pixels
Recommended Upload Size: 1080 pixels wide
Tip: Upload high-resolution images for pixel-perfect thumbnails.

4. Instagram Stories

Size: 1080 x 1920 pixels (9:16 aspect ratio)
Tip: Stick to this aspect ratio to prevent cropping and ensure quick buffering.

5. Instagram Carousel Images

Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
Aspect Ratios: Landscape (1.91:1), Square (1:1), Vertical (4:5)
Recommended Image Size: Width of 1080 pixels, height ranging from 566 to 1350 pixels

6. Instagram Reels

Size: 1080 x 1920 pixels (9:16 aspect ratio)
Cover Photo: 1080 x 1920 pixels
Note: Reels are cropped differently in profile and home feeds.

7. Instagram Ads Image Sizes

Landscape: 1080 x 566 pixels
Square: 1080 x 1080 pixels
Minimum Width: 320 pixels, Maximum Width: 1080 pixels
Supported Aspect Ratios: 1.91:1 to 4:5
Tip: Mind character limits for text and hashtags in ads.

8. Instagram Stories Ads Image Sizes

Size: 1080 x 1920 pixels
Tip: Leave 14% (250 pixels) free from text and logos.

By mastering these Instagram image sizes, your profile, posts, stories, and ads will pop like never before, capturing your audience’s attention with every scroll. 📸✨