10 Ways to Use Social Media for Events Management Companies

If there’s one thing we Singaporeans know how to do, it’s throwing a fabulous event, right? From glitzy corporate dos to intimate soirees, the heart-throbbing annual Singapore Grand Prix F1, to the much-anticipated Coldplay’s ‘Music Of The Spheres World Tour’ and Taylor Swift’s ‘The Eras’ tour coming soon. Our island city’s events scene is nothing short of exhilarating. But, as an events management company, how can you stand out and ensure your event is the talk of the town? Dive into these social media strategies to elevate your game!

1. Teasers and Countdowns are Your Best Pals
With events like the F1, Coldplay, and Taylor Swift approaching, start a countdown! Teasers, sneak peeks, and behind-the-scenes glimpses should be on your posting schedule. These can create excitement and anticipation among your followers, as well as generate curiosity and interest among potential attendees. You can use features like Instagram Stories or Facebook Events to share your countdowns and teasers. You can also use catchy captions, emojis, or stickers to make your posts more appealing and engaging.

2. Use Local Hashtags
Capitalise on popular Singaporean hashtags or create event-specific ones. #F1NightRaceSG, #ColdplaySG2024, or #SwiftErasSG can amplify your reach and create a memorable digital footprint. Hashtags can help you increase your visibility, connect with your target audience, and join the conversation. You can also use hashtags to monitor the feedback and sentiment of your followers. You can use tools like Hashtagify or RiteTag to find and analyse the best hashtags for your events.

3. Keep Your Followers Updated with Live Tweets 
The thrill of the F1 race, the magic of Coldplay’s performance – share these moments live with your followers. It’s interactive and gives a sense of being there to those who couldn’t attend. Live tweeting can help you provide live updates and commentary on your events, interact with your followers and other users, and attract new followers and potential attendees. You can use Twitter to create and share your live tweets. You can also use hashtags, photos, or videos to make your tweets more engaging and interactive. Live tweeting can help you create a buzz and a community around your events.

4. Engage with Polls and Quizzes
Who’ll clinch the pole position in the F1? Which Taylor Swift song will be the finale? Use these hot topics to engage your audience with polls and quizzes. Polls and quizzes can help you generate engagement, feedback, and insights from your followers. They can also help you create a sense of community and excitement among your followers. You can use platforms like Polltab or Quizizz to create and share your polls and quizzes. You can also use incentives like prizes, discounts, or free tickets to encourage participation.

5. Collaborate with Singaporean Influencers
Local influencers at the F1 paddock or backstage at a Coldplay concert can elevate your event’s visibility massively. Influencers can help you reach a wider and more relevant audience, increase your brand awareness and reputation, and drive more traffic and conversions.  Try negotiating the terms and expectations of your collaboration. For example, you can ask the influencer to mention your brand, tag your account, or include a link to your website.

6. User-generated content is Pure Gold
Encourage event-goers, F1 enthusiasts or concert fans, to share their experiences. This offers genuine promotion and builds a sense of community. User-generated content can help you showcase the real and authentic impact of your events, increase your social proof and trustworthiness, and create a loyal and engaged fan base. You can use features like Instagram Stories or Facebook Groups to collect and share user-generated content. You can also use incentives like contests, giveaways, or shoutouts to encourage more participation and sharing.

7. Spotlight on Testimonials and Reviews
Rave reviews post the F1 race or after an iconic Taylor Swift performance? Share them! They bolster your credibility. Testimonials and reviews can help you highlight the positive feedback and outcomes of your events, increase your reputation and authority, and persuade more people to attend your future events. You can use platforms like Facebook, Instagram or X to collect and display ratings and feedback. You can also use visuals like photos or videos to enhance your testimonials and reviews.

8. Share the Journey
From the initial F1 track preparations to the post-concert wrap-up, letting followers in on the process personalises your brand. Sharing the journey can help you show the behind-the-scenes work and effort that goes into your events, humanise your brand and team, and build a stronger connection and relationship with your followers. You can use features like Instagram Stories or Facebook Stories to share the journey. You can also use filters, stickers, or emojis to make your posts more fun and lively.

9. Engage in Local Trends and Festivals
Beyond the international events, Singapore’s local scene is vibrant. Leverage local trends to keep the buzz alive year-round. Engaging in local trends and festivals can help you show your awareness and appreciation of the local culture and community, attract more local followers and attendees, and create more relevant and timely content. You can use tools like Google Trends or BuzzSumo to find and analyse local trends and topics. You can also use hashtags like #SGFestivals or #SGTrends to join the conversation and reach more people.

10. Promote with Ads for Targeted Reach
Big events in the city? Boost your posts to reach the audience who’d be genuinely interested, ensuring you get the attention amidst all the noise. Promoting with ads can help you increase your exposure and visibility, target your ideal audience based on their demographics, interests, and behaviours, and drive more traffic and conversions. You can use platforms like Facebook Ads or Google Ads to create and run your ads. You can also use analytics and metrics to measure and optimise your ad performance.

A Little Conclusion 

Navigating Singapore’s dynamic events scene can feel like a thrilling F1 race itself. With the right social media strategy, you’re not just part of the race; you’re leading it. Here’s to harnessing the digital realm to create real-world splendours. Cheers to unforgettable events and even more unforgettable digital footprints!

Seeking a Digital Co-pilot? PickaGeek to the Rescue!

Surfing the digital waves of event management can often feel overwhelming. From choosing the right social media images to executing them flawlessly, it’s a hefty task. This is where PickaGeek shines! Facing problems in amplifying your event’s digital presence? Need that extra oomph in your online engagement? PickaGeek offers tailored solutions to match your exact needs, ensuring your events not only shine but also resonate far and wide. Remember, in the world of events, it’s not just about the spectacle but also the echo it creates. Let PickaGeek be your guiding light in orchestrating that perfect echo.