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Why Singapore Businesses Should Embrace Social Media

Why Singapore Businesses Should Embrace Social Media?


In the digital age, social media has become a powerful tool for businesses to connect with their audience. In Singapore, where the internet penetration rate is one of the highest in the world, embracing it can be particularly effective.

Reach a Wider Audience

With over 5.45 million active social media users nationwide, this number is considered high, given that the total population of Singapore is 5.9 million. Businesses can reach a wider audience and increase their brand visibility.

Engage with Customers

Social media provides a platform for businesses to engage with their customers. Businesses can use social media to respond to customer queries, gather feedback, and build relationships with their customers.

Cost-Effective Social Media Marketing

Compared to traditional marketing methods, socials are more cost-effective. Businesses can use this to promote their products and services without incurring high advertising costs.

Real-Life Examples on Social Media Platforms

Here are some examples of how Singapore businesses have successfully used it:

  1. NTUC FairPrice Supermarket: Singapore’s leading supermarket brand has effectively used social to share stories of their staff and teach their customers how to cook certain dishes through short videos.
  2. Circles.Life: This telco uses gamification. They have generated a huge amount of social traffic using various forms of gamification to reward users.
  3. Singapore’s Changi Airport: Known as one of the best airports in the world, Changi Airport use socials to keep passengers informed about flight schedules, airport facilities, and more.

These examples show how embracing socials can benefit businesses in Singapore. By understanding your audience, being authentic in your communication, and aligning your brand with causes that resonate with your audience, you can create a strong bond with your customers that goes beyond the transactional.


Embracing socials is no longer an option but a necessity for businesses in Singapore. With its wide reach and cost-effectiveness, socials provide a powerful platform for businesses to connect with their audience, engage with customers, and promote their products and services. Want to learn more about PickaGeek? Click here

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