Top 10 Marketing Books to Read as a Business Owner

Marketing is a key player in the world of small and medium-sized enterprises (SMEs). Whether you’re just starting out or looking to up your marketing game, learning from the experts can make all the difference. In this blog, we’ve got not 5, but 10 top-notch marketing books that every SME owner should dive into. These books are like treasure chests of strategies, insights, and practical advice that can help you shine in the marketing arena.

1. “Purple Cow” by Seth Godin
Seth Godin’s “Purple Cow” kicks off our list. It’s a game-changer that urges you to be remarkable. Instead of blending in, Godin wants you to stand out like a purple cow in a field of regular ones. He shows how to create products and services that truly grab people’s attention.

2. “Influence: The Psychology of Persuasion” by Robert B. Cialdini
“Influence” by Robert Cialdini is like a peek into the minds of consumers. Cialdini explores why we say “yes” to certain things and how you can use psychology to your advantage. This book spills the beans on the science of persuasion, making your marketing irresistible.

3. “Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
Word of mouth is pure magic, especially in the digital world. Jonah Berger’s “Contagious” unveils the secrets behind why things go viral. It’s your guide to crafting content that spreads like wildfire and gets people talking about your business.

4. “Building a StoryBrand: Clarify Your Message So Customers Will Listen” by Donald Miller
Donald Miller’s “Building a StoryBrand” dives into the power of storytelling. Unlocking the secret to making your brand memorable. By telling a compelling story, you’ll connect with your audience like never before.

5. “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World” by Gary Vaynerchuk
“Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk simplifies social media marketing. It’s a guide to creating content that shines on different platforms. Vaynerchuk’s insights will help you cut through the noise and grab your audience’s attention.

6. “Made to Stick: Why Some Ideas Survive and Others Die” by Chip Heath and Dan Heath
Ever wondered why some ideas stick in our minds? “Made to Stick” by Chip Heath and Dan Heath breaks it down. It’s similar to a crash course on making your marketing messages memorable and impactful.

7. “Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too” by Gary Vaynerchuk
Gary Vaynerchuk’s “Crushing It!” is a dose of motivation and practical advice. It’s like learning from successful entrepreneurs who’ve mastered the art of building a strong personal brand and thriving business.

8. “Hooked: How to Build Habit-Forming Products” by Nir Eyal
If you’re curious about what makes people addicted to certain products, “Hooked” by Nir Eyal has the answers. It’s a guide to creating products that keep customers coming back for more.

9. “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout 
This is your roadmap to creating a brand that stands out. Discover marketing strategies that carve a unique and unforgettable space in consumers’ minds.

10. “Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry
Navigating the digital world can be overwhelming, but “Digital Marketing for Dummies” has your back. Ryan Deiss and Russ Henneberry break down digital marketing essentials, helping you build a solid online presence and connect with your audience effectively.

 

Your Marketing Library for Success
As a business owner, marketing is your secret weapon. These 10 marketing books are your tickets to success. From creating remarkable products to understanding consumer behaviour, mastering storytelling, conquering social media, and beyond, these books offer a wealth of knowledge to help you level up your marketing game. So grab a cozy spot, open these books, and get ready to transform your business into a marketing powerhouse.

 

How PickaGeek Can Help You
Feeling inspired by these marketing reads but unsure how to apply them to your business? PickaGeek is here for you. Our team of experts knows how to turn these insights into action for your business. From crafting compelling copy to designing eye-catching visuals, we’re your partner in transforming knowledge into results. Let’s team up and make your marketing journey even more remarkable.