Can AI Understand Our Feelings for Better Marketing? In the world of marketing, AI is stepping up its game by getting to grips with our emotions, aiming to make marketing messages feel like they’re written just for us. This cool…
Top 10 Things We Can Learn from Nike Branding Strategy Nike ranks among the world's most successful and iconic brands, boasting a staggering valuation of over $176 billion. The company has built its reputation on delivering high-quality products, inspiring athletes,…
Marketing to Boomers in Singapore: 6 Easy Marketing Strategies In the bustling business landscape of Singapore, a demographic that often remains under-emphasised but holds immense potential is the Baby Boomer segment. Born between 1946 and 1964, these individuals are now…
Marketing to Millennials in Singapore: 7 Easy Marketing Strategies Capturing the attention of millennials is no easy feat these days. With their strong digital presence and changing tastes, it's crucial for businesses, especially SMEs in Singapore, to have a targeted…
Marketing to Gen-Z in Singapore: 6 Easy Marketing Strategies Generation Z, often referred to as Gen Z, are individuals born between 1997 and 20121. They are a tech-savvy generation, having grown up with smartphones and social media, and are heavy…
10 Reasons to Invest in AI and How It Can Help Your Business Are you ready to take your business to the next level with AI-powered digital marketing tools? If you’re an SME in Singapore, you can’t afford to miss…
How to Use Emotions in Social Media Marketing in Singapore? In the digital age, social media marketing has become a powerful tool for businesses to connect with their audience. In Singapore, where the internet penetration rate is one of the…
Social media marketing is not only for B2C businesses. B2B businesses can also benefit from using social media to promote their products, services, and brand. According to LinkedIn research, 92% of B2B marketers utilise social media as part of their…
We need to have a serious discussion about something that might be stopping your business. Imagine having a tool that not only learns from your customers but also anticipates their desires, automates routine tasks and drives your marketing. This is…
Creating high-quality content is only the first step in your content marketing journey. Repurposing any content is where the magic happens. For SMEs in Singapore, understanding the value of repurposing content can be a game-changer. In this blog, we'll dive…